Perception of veterinary medicines

Friday 21 December 2007

The Health and Safety laboratory (HSL) was commissioned by the Food Standards Agency to carry out a pilot study to examine the scope for developing practical tools for regulators and policy makers that characterise and quantify public concern over food related hazards, with a view to informing risk communication practice.

Public perceptions of veterinary medicines were used as a focus for this investigation. However, the techniques reported on here have the potential to be used to characterise public perspectives on a wide range of food health related issues. Recommendations are provided for policy and regulatory risk communication practice.