Nutrient profiling timeline

Tuesday 21 August 2007

This document provides a timeline of the development of the nutrient profiling model for use in development of further controls on the broadcast advertising of foods to children.

The Department of Health’s White Paper: Choosing Health and the Food Standard’s Agency’s Action Plan on Food Promotions and Children’s Diets contain a series of recommendations aimed at addressing the current imbalance in promotional activity of foods to children. The Agency commissioned research to develop a 'nutrient profiling' (NP) model, to support Ofcom’s work on the further regulation of broadcast advertising of foods to children.

The NP model has undergone rigorous scientific scrutiny and extensive consultation. The following timeline indicates the key milestones in the Agency’s work: